Tuesday, May 05, 2009

swag

don't laugh. i discovered only yesterday what "swag" really stands for.

but first, here is how urbandictionary.com defines it:

swag :

1 apperance ,style ,or the way he or she presents them selves.
usage: he got a killa swag.

2 the way one carries their self.
usage: im really diggin your swag

3 promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts. may include t-shirts, stickers, promo CDs, posters, etc. often free, but not necessarily; a t-shirt or record purchased at a concert might still be considered swag, especially if it is a design or release that is not readily available in the mass market.
many independent record labels throw in a handful of free swag when they ship out mail-order packages (stickers, sampler CDs, etc). the chief difference between swag and regular merchandise is that its purpose is not to make a profit, but to promote the band/label, and reward its supporters by giving them something cool and unique.

too wordy, isn't it?

well, yesterday, we had a meeting at work and the word swag came out. the ensuing discussion had the moderator ask what swag meant.

and now i know that "swag", after all, is simply S.W.A.G or "stuff we all get". and that's today's urban dialect 101.

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